- LIQUORICE ALL SORTS CUFF LINKS
- RHODIUM PLATED CUFFLINKS
- COMES IN A PRESENTATION CASE
- REFERENCE DL901235
- These are a great novelty cufflink and look VERY realistic. A real eye catcher with the bright colours.
- Please dont eat!!!!!
The information below was copied from the "cadburyschweppes" web site.
Bassett's
"Dedicated to bringing you the best"
Boasting the oldest heritage of our sugar confectionery brands, Bassett's was founded by George Bassett in 1842. One of its most famous sweets, Liquorice Allsorts, was literally discovered by accident in 1899 when a salesman knocked over his tray of samples. Today Liquorice Allsorts have more than a 70 per cent share of their market, and are the number one sweet brand in local newsagents.
Perhaps Bassett's best known character is Bertie Bassett, the company symbol made from Liquorice Assorts. He took his first steps in the sweet business in 1929 and, although he has changed over the years, has become the friendly face of Bassett's throughout the world. Another famous Bassett's product is Jelly Babies which are today regarded as a UK national institution.
How Bassett's and Liquorice Allsorts came about
The first Bassett's sweets were made in 1842 when George Bassett founded his confectionery company in Sheffield, England.
Bassett's Liquorice Allsorts were created by accident in 1899, when Charlie Thompson, a salesman for Bassett's visited a wholesaler with a sample of liquorice and cream paste specialities - chips, rocks, Buttons, nuggets, plugs and twists. Each item was offered to the wholesaler and in turn was refused. The salesman clumsily gathered his samples boxes together, knocking them over and spilling the colourful sweets on the counter. The wholesaler saw more attraction in the 'mixed' sweets and placed an order. The salesman named them Liquorice Allsorts.
When Jelly Babies were launched in 1918 to celebrate the end of World War I, Bassett's called them "Peace Babies". Shortage of raw materials stopped production during the Second World War, but was resumed in 1953 when the sweets became known as Jelly Babies.
Milestones
1842 George Bassett founded his confectionery company in Sheffield, England.
1899 The 'original' Liquorice Allsorts are discovered - by accident.
1918 Bassett's Jelly Babies are launched as Peace Babies.
1929 1st January: Bertie Bassett is born.
1932 Liquorice Allsorts are exported to other North European countries.
1953 Production of Jelly Babies resumes under their new name.
1961 Bassett's acquire Wilkinson.
1966 Bassett's acquire Barratt.
1986 Bassett's acquire Anglo Bellamy.
1987 Bassett's acquire Jacksons.
1987 A unique Bertie only sweet is created.
1989 Bassett's acquire Jameson and Bassett's itself is acquired by Cadbury Schweppes.
Not only but also
Bassett's three most important varieties are: Liquorice Allsorts, Jelly Babies and Wine Gums. Also greatly enjoyed are Bassett's Bags in a number of well-known flavours including American Hard Gums, Murray Mints, Sherbet Lemons, Pear Drops, Everton Mints, Imperials, Mint Creams, and Fruit, Lemon, Strawberry or Toffee Bon Bons.
Where you can buy Bassett's
Bassett's are available in Great Britain and Ireland, Denmark, Sweden, Norway, Finland, Netherlands, Belgium, Germany and North America.
Did you know?
- More than a billion Bassett's Jelly Babies are made every year.
- Bertie Bassett is now over 70 but still has no thought of going into retirement.
- Each Bassett's Jelly Baby has an individual colour and name: Brilliant, Bubbles, Baby Bonny, Bigheart and Bumper.
